I came across a post in the environmental leader blog about some results from the National Marketing Institute’s 2007 LOHAS Consumer Trends Database.

Specifically the image below shows the marketing impact of four popular marketing labels. The Energy Star label and Recycled Logo effect the purchase habits of the majority of survey respondents, while Fair Trade Certified seems to have little impact whatsoever.

As more and more environmentally friendly and socially responsible labeling becomes prevalent (FSC, WaterSense, green-e.org etc.) it will be interesting to see whether consumers respond to a veritible information overload.